Print production by hand
- Repro cameras and film
- Exposure frames
- Manual alignment of colour separations
- Surgical knives among the tools of the trade
- Producing proofs could take hours
The printing industry has changed almost completely over the past three decades. Technology has moved from repro cameras to digital printing, online ordering and modern large-format production. Two things, however, have remained the same: speed and personal service.
The aDigi story began in 1991. Pasi Puhakka's employer at the time closed down during Finland's recession, leaving him with two practical choices: find another job or become an entrepreneur.
Pasi bought the production equipment from his former employer and founded ZX Repro Oy on 5 August 1991.
The printing industry was not a random choice. Pasi had trained in prepress and printing was already familiar through his family. The company's first years, however, looked very different from modern print production.
“Someone had to pay the instalments on the motorcycle.”Pasi Puhakka on becoming an entrepreneur
In 1991, print production looked completely different from today. Artwork was not sent as a PDF file, and colours could not be adjusted with a few clicks of a mouse.
Colour work involved producing films and carefully aligning the separations for the different printing colours. The tools of the trade included repro cameras, exposure frames and even surgical knives.
Producing a single colour proof could take hours. Today, digital technology can achieve the same result in a fraction of the time.
Technological development did not make printing less relevant. Instead, it changed what can be produced, how quickly it can be done and which print quantities are practical.

The company's first colour copier arrived in 1998. It was one step towards a transformation that would eventually reshape the entire printing industry.
Computers, digital artwork and digital printing presses developed rapidly. Traditional repro work became less important, while digital printing became an increasingly significant part of the company's business.
Once repro work was no longer at the heart of the business, the name ZX Repro no longer described what the company did.
The company became aDigi – a Helsinki printing house specialising in digital printing.
The company begins operations on 5 August 1991, specialising in traditional repro and prepress work.
Digital colour production begins to take its first major steps.
Digital printing grows and fundamentally changes the company's production. ZX Repro becomes aDigi.
More print products can be ordered online and the customer base expands beyond Helsinki.
Digital printing, large-format printing, stickers and a wide range of printed products are produced quickly in Helsinki.
Technology and products have changed many times, but the company's basic philosophy has remained the same.
Over the years, the printing industry has become increasingly concentrated among large companies. At the same time, smaller printing houses have retained a clear advantage: personal service, flexibility and the ability to solve a customer's needs without a heavy organisation behind every decision.
aDigi has chosen to remain in central Helsinki. Our printing house is located in Hakaniemi, with easy access by public transport or on foot.
Many of our Helsinki customers still collect their finished print products directly from our printing house.
Thanks to our online store, however, a local printing house can serve customers throughout Finland.
Finnish print production in Helsinki with deliveries throughout Finland gives customers the best of both worlds: their order is produced at our own printing house and delivered wherever it is needed.
Today, aDigi is a Helsinki printing house specialising in digital printing. Our range covers everything from business cards and flyers to books, stickers, posters and large-format prints.
In 1991, there were no online print shops, PDF print files or modern digital printing presses. A great deal has changed.
The basic idea, however, is still simple: do the job properly, keep to the agreed schedule and help the customer when help is needed.