Material instructions for folded brochures
In a folded brochure, the most important thing is to understand which part is visible on the front page, which on the back page and where the fold falls.
Steps in brief
- Select the folded product and size.
- Make the material to the opened size.
- Add clipping margin for backgrounds that go to the edge.
- Keep important text away from the fold line.
- Save and review the PDF before ordering.
Make the material the correct opened size
A folded brochure is usually designed as an open sheet. The finished folded size and the unfolded size must be distinguished from each other.
Leave space around the fold
Do not place small text or logo right above the fold line. The skill may have a small mechanical throw.
Check the reading direction
Open the finished PDF and make sure that the front and back sides are facing the right way and the pages are in the right order.
Frequently asked questions
What is the difference between finished and opened size?
The finished size is the size of the folded brochure in the hand. The unfolded size is the size of the entire sheet before folding.
Can I send the brochure page by page?
It is often recommended to send a folded brochure as an open sheet. If in doubt, ask before production.
Does the folded brochure need cutting allowance?
Yes, if the background, image or color goes all the way to the edge of the brochure.
