Selection of paper and cardboard
The paper affects how the printed product feels, how sturdy it is and what kind of impression it creates. Choose the material according to the purpose of use.
Start with the intended use
Distributed flyer, invitation card, business card and poster do not need the same paper. Think about whether the product will be handled a lot or if it will be viewed from the wall.
The thickness changes the feel
Stiffer cardboard feels more valuable in small cards. Lighter paper may make sense for material to be distributed or larger quantities.
Ask if the choice seems unclear
If the choice of paper determines the feel of the product, ask for a recommendation before ordering. This way, wrong material is avoided for good material.
Next guide:Custom size
