Brochure and flyer guide

A flyer is a quick advertisement to share. The brochure gives more space to the service, product or event. The choice should be made according to the length of the message.

Steps in brief

  1. Write the main message first.
  2. Select the size according to the amount of content.
  3. Prepare the artwork at the finished product size.
  4. Add bleed for backgrounds that reach the trimmed edge.
  5. Check the exported PDF against the product-specific artwork instructions.

A flyer is suitable for one quick message

Choose a flyer when you want to advertise an offer, an event or something simple in a format that can be shared quickly.

A brochure gives you more space

A one-page brochure works when you need more images, text or a price list without a folded structure.

Use a folded brochure to organise longer content

Folded panels can separate an introduction, product information and contact details into a clear reading order.

Frequently asked questions

When is a flyer enough?

When you want to communicate one offer, event or short announcement.

When should you choose a brochure?

When the content needs more text, more images or a clear service presentation.

Is it worth making a folded brochure yourself?

Yes, if you know the unfolded size and folding structure. Otherwise, you should ask before ordering.