Paper Sizes for Print Products – Paper Size Guide

This guide helps you quickly understand the most common paper sizes used in print products and their typical purposes. Easy to compare – easy to choose the right size for your brochure, poster, or business card.

Tip: The right paper size affects both the look and the cost. Smaller formats are often more affordable and easy to distribute, while larger sizes stand out more effectively.

How do paper sizes work? (ISO 216 explained)

In Finland, the most common paper sizes are based on the ISO 216 standard (A and B series). The logic is simple: each size is always half of the previous one, while keeping the same proportions. That’s why an A4 layout can be reduced to A5 or enlarged to A3 without distortion.

Quick rule of thumb:
  • A4 is standard office paper (210 × 297 mm).
  • A5 is half of A4 (148 × 210 mm) – a handy brochure size.
  • A3 is double A4 (297 × 420 mm) – a small poster format.

A Series – standard sizes for brochures and documents

SizeDimensions (mm)Typical use
A6105 × 148Flyers, small cards, handout marketing
A5148 × 210Price lists, small brochures, program leaflets
A4210 × 297Brochures, office documents, instructions
A3297 × 420Posters, larger brochures, promotional prints

An A4 sheet is the same size as standard copy paper and is the most common document format in offices.

Which A size should you choose?

  • A6 – best for easy distribution (events, campaigns, point-of-sale).
  • A5 – more room for content while staying compact.
  • A4 – ideal for document-style brochures with lots of information.
  • A3 – great for visibility (small posters, info displays).

B Series – books and special publications

SizeDimensions (mm)Typical use
B5176 × 250Books, notebooks, professional publications
B6125 × 176Pocket books, small program leaflets

The B series is often used in publications when a slightly more spacious format than A sizes is preferred.

Poster sizes – when you want maximum visibility

SizeDimensions (mm)Where it works best
A0841 × 1189Large campaign posters and exhibitions
A1594 × 841Event posters, wall displays
A2420 × 594Smaller posters, info signage
B1700 × 1000Large indoor and outdoor advertising
B2500 × 700Store and event promotional posters

Envelope sizes (C Series) – which envelope fits A4/A5/A6?

For mailing, compatibility matters most. The C series is designed so that A-series paper fits neatly inside. Here are the most common combinations.

ContentEnvelope sizeNote
A4 (unfolded)C4For documents you don’t want to fold
A4 folded in half (A5)C5A very common mailing size for brochures and letters
A4 folded into thirds (210×99mm)C65/E65Traditional envelope for invoices and direct mail
A6 / postcardC6Invitations, cards, small shipments

If unsure, choose a slightly roomier envelope — it speeds up packing and reduces the risk of damaged corners during delivery.

Next step – choose your size and order easily

Once the size is clear, the rest is simple: choose the paper, finishing options, and upload your file. If you’re unsure, we’re happy to help you find the most practical format for your needs.

Tip: When size and paper quality match your purpose, the final result looks professional and makes a strong first impression. If you need help choosing, we’re happy to assist.